In today’s world, fashion brands need more than just good clothes to succeed. They need smart marketing tools, too. One tool that still works well is a printed catalogue. This is a true story of how a fashion brand in Dubai boosted its sales by 40% using creative and colourful catalogues designed and printed by CreativeInk.ae. The brand didn’t change its clothes. It changed the way it presented them.
Many people think printed catalogues are old. But when done well, they grab attention. People love flipping pages and seeing real pictures. They can touch, feel, and even mark what they like. That makes catalogues powerful. The brand used special printing services in Abu Dhabi. They wanted the catalogue to look fresh and modern. They worked with local teams to get the colours, layout, and design just right.
They placed the catalogues designed by CreativeInk in stores, cafes, and sent them with online orders. People started noticing. They shared pictures of the catalogues online. Some came back to the store simply because they liked what they saw. Soon, sales began to rise. Not by a little but by 40% in just three months. So what worked? Was it just good printing? Or was it something more?
Let’s break it down.
The Power of Print in a Digital World
Although we live in a digital world, print remains a special medium. Additionally, if you are looking for something like Catalogue printing near me, then there are numerous professional service providers who can help you create an outstanding catalogue for your brand.
| Type of Marketing | Attention Span | Trust Level | Seen as Real |
| Social Media | Low | Medium | No |
| Email Ads | Low | Low | No |
| Print Catalogues | High | High | Yes |
Ø Why it works:
People remember print better.
They spend more time on it.
It feels real.
It builds trust.
The fashion brand took advantage of this.
What the Brand Did Differently
With the help of the Creative Ink Catalogue, the brand transformed the way its products appeared on paper. They made their catalogue beautiful.
Here’s how:
1. Used High-Quality Images
Photos were clear and colourful. Each item looked stylish and trendy.
2. Choose Soft Glossy Paper
Touch matters. The paper felt smooth and fancy. People liked holding it.
3. Added Style Tips
Next to each product, they gave tips like:
- Pair this dress with gold earrings
- This made readers feel guided.
4. Included QR Codes
Readers could scan a code and order the product online. Simple.
Visual Impact: Before vs After
Here’s a quick view of how things changed:
| Element | Before Catalogue | After Creative Catalogue |
| Monthly Sales | 100,000 AED | 140,000 AED |
| Website Visits | 4,000/month | 6,800/month |
| Customer Return Rate | 20% | 37% |
| Social Media Tags | 80/month | 230/month |
Why Print Works for Fashion
Fashion is visual. People want to see the fabric, the fit, and the design. Printed catalogues allow:
- Big clear images
- Stylish layouts
- Matching accessories
- Mood and vibe
Online images are small and scroll fast. Catalogues stay in people’s hands longer.
How They Used Local Services
The brand worked with CreativeInk, one of the trusted custom printing services in Abu Dhabi, to bring their vision to life.
Ø Benefits of working locally:
- Fast delivery
- Easy changes
- Support in person
- Better quality control
They visited the printer, checked paper samples, and worked closely with the designers.
Catalogue Design Tips You Can Try
If you own a brand, here are simple tips to try:
| Tip # | What To Do | Why It Works |
| 1 | Use high-res images | Makes clothes look great |
| 2 | Keep layouts clean | Easy to read and focus |
| 3 | Use colours that match your brand | Builds brand feel |
| 4 | Add short, catchy texts | Holds attention |
| 5 | Add QR codes for quick shopping | Blends print and online |
| 6 | Choose paper that feels nice to touch | Adds to experience |
What Makes a Catalogue Stand Out?
In this section, we have mentioned some tips that show how you can make your catalogue stand out from others.
1. Simple Layout, Strong Message
Not every catalogue brings results. The design must be clear and easy to follow. People should find what they want by just flipping through a few pages. Use big pictures, clear fonts, and bold prices. Add short product details. Don’t overload it with too much text. Keep it clean.
2. Add Colors That Match the Brand
Color speaks without words. The Dubai fashion brand used soft, rich tones to match its style. Every page looked like a magazine. The ink used was high quality. It made the clothes look fresh and stylish.
3. Make It Easy to Remember
A good catalogue sticks in people’s minds. Use a catchy cover. Include a message from the founder or a fashion tip on each page. Little things make a big impact.
4. Align With Your Brand Message
Your catalogue should show your brand message. It should have the same theme as your brand.
Customer Purchase Triggers
Below is a chart showing what pushed customers to buy:
| Reason for Purchase | % |
| Product photo | 40% |
| Style tip | 25% |
| QR code ease | 20% |
| Paper quality | 10% |
| Other | 5% |
As shown in the chart above, images and style tips are the most important factors.
Final Results
After 3 months of using printed catalogues:
- Sales rose by 40%
- Customer visits increased
- Online traffic doubled
- The brand got more social media buzz
- All this is made possible by using smart printing powered by CreativeInk.
Conclusion
So, what can we learn?
In a world full of online ads and social media posts, printed catalogs still hold power. If done well, they capture attention, establish trust, and deliver tangible results.
This Dubai fashion brand didn’t require a large advertising budget. They needed creative thinking, local help, and high-quality catalogue printing from CreativeInk.ae. If you own a brand, such as a fashion brand, or any other type of business, this could work for you as well.
Just search for professional catalogue printing services and start small. Work with printing services in Abu Dhabi or your local area. Choose high-quality paper, showcase your best images, and include helpful tips. Ultimately, people still love something they can hold, flip through, and enjoy.