A business card is an effective way to communicate with your customers. This effectiveness depends on conveying the details using a balanced approach.
In an entrepreneurial hub such as the UAE, the exchange of business cards is very common at events.
It is necessary to put something on your business card that captures attention. Something that encourages the prospect to take the next step. A card that stands out among others and reflects the unique recognition element of your business.
This blog explores the right way to present your business card and the professional details you should never miss out on.
What To Put On A Business Card:
The details to be added to a business card may vary from business to business. It usually includes basic information that provides an overview of your professional role, the company you work for, and your position.
However, some aspects are essential to be added to these cards for gaining a competitive advantage in the eyes of UAE clients.
Logo
A logo is a significant graphical representation of your brand values. This visual element plays a key role in setting a memorable brand image.
Moreover, a high-quality logo design reflects your professionalism and commitment to excellence, ultimately representing your business as a credible choice.
Experts at Business card printing abu dhabi services say, don’t forget to fit the logo properly on your card. It should be adjusted on the front of your business card and have minimal white space around it.
By doing so, you will ensure a prominent placement that allows the graphic to do its job without overstuffing the area around it.
Use a high-quality image that is clear and easily visible on your business card.
Company Name
Anyone who thinks of reaching out for your services will search for the place you belong to. Just the way you are searching for a printing shop near me right now.
Your company name will tell people about the quality of your business and what you have to offer. Make sure to leave ample space for your company name and use a large font to display the full name of your company.
Tagline
In the realm of businesses, the competition is extremely high! Clients often find it difficult to figure out the company they are looking for among the variety of cards they receive.
This is why it is essential to mention the specialty of your business by defining what it does. The simplest way is to use a tagline.
This short sentence will instantly capture the attention of consumers and will deliver your brand’s purpose to them.
Your Name And Title
To be honest, none of us can analyze the memory levels of any individual. Even if your brand is the one a prospect needs to choose, there is no guarantee that they will reach out.
People are not good at remembering names. And this raises the question of how they are going to remember you then?
The easiest way is to write your full name and the job title. At least your area of expertise can trigger their memory instantly- Oh, this is the service I was looking for!
While not mandatory, you can also add your picture to the business card. This can serve as a personalized approach, convincing the prospect that you are a trustworthy choice for their business.
If you own the business, don’t just mention the word owner. Specify your professional expertise as well.
For instance, Oliver Smith, Business Consultant and Owner.
Contact Details
The core objective of the business cards lies in this factor. That is to create a memorable image and encourage prospects to reach out to your business for their needs.
Your business card should contain various contact details. Most of the cards include an email address and phone number. This makes it easier for people to communicate with you when needed.
The Address Of Your Business
Adding the address of your business can show people how your business operates. It is another significant step to let the prospect take action directly. For instance, they could immediately reach out to your physical shop if they want to make a purchase.
Or they could directly search for your website and place an order.
If you have a brick-and-mortar presence, mentioning your address is a good idea to welcome your customers to your store.
If your business operates online, adding your website URL can invite customers to see your product offerings instantly.
Pro tip: Uniformity across your marketing channels is necessary to build brand recognition and awareness. To offer a consistent experience, make sure to use cohesive visual elements such as font, color choice, and the quality of your logo.
Consistent graphics across all channels, from business cards to websites, can foster client trust.
Details Of Your Social Media Accounts
In this digital era, a social presence is necessary for exposure to a wide target audience. Especially when it comes to the high-speed internet of the UAE, clients spend time on excessive social media usage.
So if you have an online presence, don’t forget to add the username of your social channels such as Facebook, Instagram, or TikTok.
QR Code
This is an optional part, but adding a QR code brings some extra benefits to your business! The secure business environment of the UAE welcomes multiple startups to establish themselves.
In this competitive market, adding a QR code to your business card can instantly direct the client to your website, price list, or catalog. The QR code can also direct them to a professional WhatsApp chat for clearing their queries.
FAQS:
What information should be added to a business card?
A business card includes your company’s logo, tagline, contact details, address, your name, and your job title, and optional features such as a QR code.
How should I mention my website on the business card?
You can save space by removing the ‘’http://’’ part of your URL. To avoid any confusion, a better option is to add a QR code that can make it easier for the client to access your website.
What is white space on a business card?
A white space is the area without any text or images. It is necessary to leave a balanced amount of this space to ensure your business card looks simple and easy to read.
Final Word:
Now that you are aware of what to put on your business card to impress UAE clients, make sure to use these details according to your business requirements.
Remember, the key is not to force extra details but to create a well-balanced card that is minimal but informative.